Sustainable packaging in fast food: A study on preferences in the university community
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Abstract
Sustainability is currently a central issue in our society. Today, consumers are much more aware of the environmental impact of their purchasing decisions compared to more than five years ago, when traditional packaging, mainly made of plastic, predominated. Environmental damage is real and cannot be ignored. In this context of growing awareness about sustainability, ecological packaging has acquired significant relevance. This research focuses on empirically analyzing how affection towards the environment and ecological knowledge influence green purchasing behavior, especially among young people. Through an online survey, aimed at university students between 18 and 44 years old, the level of knowledge, commitment, barriers and general perception of consumers regarding ecological packaging has been evaluated. The results obtained offer a detailed view of how these factors affect young people's purchasing decisions and how perceptions of sustainability can influence their preference for products with ecological packaging. The study seeks to provide valuable data on the current trends and attitudes of young people towards more sustainable consumption practices. By better understanding these dynamics, you can encourage the adoption of green packaging and support companies that are committed to reducing their environmental impact.
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