Mogollón-Claudett M, Pisco D, Díaz W. Determining Factors In The Adoption Of Digital Marketing Technologies And Their Influence On The Competitiveness Of Commercial Smes In Guayaquil. RIE [Internet]. 2025 Jun. 5 [cited 2026 Jun. 3];9(2):1-16. Available from: https://www.revista-iberoamericana.org/index.php/es/article/view/301