MOGOLLÓN-CLAUDETT, M.; PISCO, D.; DÍAZ, W. Determining Factors In The Adoption Of Digital Marketing Technologies And Their Influence On The Competitiveness Of Commercial Smes In Guayaquil. Revista Iberoamericana de educación, [S. l.], v. 9, n. 2, p. 1–16, 2025. DOI: 10.31876/rie.v9i2.301. Disponível em: https://www.revista-iberoamericana.org/index.php/es/article/view/301. Acesso em: 3 jun. 2026.