The Use of Artificial Intelligence in Designing Personalized Content for Veterinary Public Health Campaigns

Abstract

Artificial intelligence (AI) has significantly transformed communication processes and digital strategy design in different areas of knowledge, including veterinary public health. This scientific article aims to analyze the use of artificial intelligence tools in the design of personalized content for veterinary public health campaigns, considering their impact on preventive information dissemination, health education, and animal welfare promotion. The research was developed under a mixed, descriptive, and documentary approach using bibliographic review and comparative analysis of technologies applied in digital veterinary campaigns. The results show that AI optimizes audience segmentation, automates content generation, improves user interaction, and strengthens the effectiveness of health awareness campaigns. Likewise, intelligent algorithms contribute to the early detection of zoonotic diseases and the strengthening of preventive strategies in urban and rural communities. It is concluded that artificial intelligence is a strategic tool for modernizing veterinary communication processes and strengthening public health actions through personalized and adaptive content.